The custom software you priced out of five years ago.
AI didn’t just make software smarter. It made building it dramatically cheaper. We use that to build the software your business actually needs — the software that used to be only for companies with a hundred engineers.
The math that changed.
| Discovery | 6–10 weeks |
| Build | 6–9 months |
| Budget | $180k–$400k |
| Verdict | “We’ll just buy the SaaS.” |
| Discovery | 1–2 weeks |
| Build | 4–12 weeks |
| Budget | $25k–$90k |
| Verdict | Worth doing properly. |
AI didn’t replace the engineers. It made the engineers faster, the boilerplate free, and the things that used to take a quarter take a Tuesday.
Plain software for un-plain businesses.
Dispatch board for a service company
Replaced ServiceTitan + Zapier + two spreadsheets with one screen the dispatcher actually likes.
Self-serve quoting for a fabrication shop
Customers upload a CAD file, get a price in 90 seconds. Used to be a three-day email thread.
Permit-tracking for a regional builder
Pulls from four municipal sites, normalizes the mess, pages the PM when something’s about to expire.
Multi-location stock for a coffee roaster
Real-time across six cafes and the roastery. Counted in pounds, not SKUs, because that’s how they think.
Shift planner for a 40-person clinic
Knows which rooms have which equipment, which providers are credentialed for what. The old tool didn’t.
QuickBooks ↔ field-service sync
One source of truth for invoices and time. Bookkeeper got her Fridays back.
Three steps. No discovery deck purgatory.
Discovery
A week, sometimes two. We watch you work. We read your spreadsheets. We figure out what the software has to do, and just as importantly, what it doesn’t.
Build
Four to twelve weeks for most projects. You see it weekly. You use it before it’s done. We change things while they’re still cheap to change.
Handoff or run
You take it and own it, or we keep running it for a flat monthly. Either way, no lock-in, no proprietary mystery, no rug pull.
On pricing.
We don’t publish fixed prices because we don’t build the same thing twice. But: most engagements land between $25k and $90k. If we can’t honestly do it for that, we’ll tell you on the first call — not after a discovery deck.
size of project │ range │ typical ──────────────────┼─────────────────┼────────── internal tool │ $25k – $45k │ 6 wks portal / app │ $40k – $80k │ 9 wks replatform │ $60k – $90k+ │ 12 wks ──────────────────┴─────────────────┴────────── managed run-it │ $1.5k – $4k / mo, optional no lock-in · source code is yours from week one